UKNY Music conceptualised and orchestrated the global brand partnership between Nicole Scherzinger and Vitabiotics Perfectil, the No.1 beauty supplement range in the UK.

The UKNY team worked closely with both Vitabiotics, the UK’s No.1 vitamin company and Nicole Scherzinger, multi-platinum artist, to form a two-year global partnership to promote the award-winning beauty supplement, Vitabiotics Perfectil.

The campaign kicked off in the winter of 2016 and will continue to run until 2018 across print, television and online advertising, as well as PR and extreme social media integration. UKNY was present to offer expert and creative input at every step of the partnership.

UKNY Music’s unrivalled expertise and in-depth music industry knowledge, helps a range of consumer-facing and business-to-business organisations tell a unique story aligned to world-class musical talent. From developing a brand strategy to negotiating brand ambassadors, UKNY Music provides access to a huge range of major artists, and sources the right artist to meet brand’s budgets and requirements worldwide.

“We have personal access to the some of the biggest artists and with a specialist knowledge of the music and brand space, we can provide unique and bespoke opportunities to our clients across the world” said Zak Biddu, Founder of UKNY Music. As experts in building excellent brand partnerships, feel free to contact us about your idea.