UKNY proudly orchestrated the partnership between Craig David and BT Mobile to promote the new BT streaming service which resulted in a media frenzy, much to the delight of BT.
Craig surprised fans on a London bus by giving an impromptu rendition of his classic track 7 days, plus performing Magic from his new album. The gig was livestreamed using BT Mobile to Craig’s 800k Facebook followers and has been viewed over 1 Million times!
This exclusive partnership meant BT hit all the key national, regional and lifestyle press titles such as Daily Mail, Metro, Mirror.co.uk, Ladbible, NME and ITV News as well as getting plenty of social media traction from viewers far and wide. This was an incredible result for both BT and UKNY. It demonstrated the brand partnerships success through working with a relevant, newsworthy celebrity such as Craig David, whose popularity has been rapid since the release of his new album.
Craig is a close friend of UKNY and always a pleasure to work with. Our good relationship with him ensured a smooth delivery on the day and an impactful surprise to unsuspecting fans. UKNY were involved in every step along the way. A member of the team was there on the day to offer additional guidance and support.
Experts in building excellent brand partnerships, feel free to contact us about your idea.